Search Engine
Optimization

These days, SEO – search engine optimisation – is one of the most important tools a business needs to survive. SEO is what helps ensure your business is discoverable online. I’ll analyse your existing website and show you how we can improve your search engine ranking and increase the amount of leads your website is generating.

I’ll work closely with you and your business needs to develop an integrated SEO strategy that takes advantage of all possible avenues to put your website high up in search engine results and in all corners of the web.

Our SEO plan of attack includes:

Step 1: Website analysis – I’ll start by examining your website and taking a close look at what’s working and what’s not.

Step 2: Competitor analysis – I’ll also take a close look at what your competitors are doing and use this information to identify opportunities you can take advantage of.

Step 3: Keyword research – the next stage is keyword research. I’ll find out exactly what your target audience is typing into search engines when they’re looking for businesses like yours.

Step 4: Strategy development and implementation – now that we have all of the information we need, I can develop a multifaceted strategy that is going to achieve results, including:

• On-page optimisation

On-page optimisation refers to the things on your website that effect your website’s search engine ranking results. This includes things such as your HTML coding, meta tags and keywords. I am all over the latest trends and know what works, what doesn’t and what Google has its eye on.

• Off-page optimisation

I’ll also analyse your off-page optimisation and create a strategy to make the most of potential off-page optimisation opportunities. These are things that happen in places other than your website, including articles and blog posts on other sites that link back to your website, commenting on blogs and social media, participating in forum discussions and submitting your business to online directories.

Step 5: Rank checking and monitoring

Once your SEO strategy is underway, I’ll keep track of what’s happening and monitor results your search engine ranking to ensure that your SEO strategy is working. I’ll also provide you with automatic reports that will enable you to see how well your business is doing online.